Millions of websites are available on the internet. Apart from you, there are many more people advertising their online training courses too. You will need unique techniques to help you counter the completion and rise above all similar websites. This might not be as easy as it sounds. A number of guidelines might be helpful for you. You can use your social media accounts. Social media will still be there after many years. People will be using it for a long time and you should take advantage of it. Let people know about the online training courses from theses platforms. If you have not been a big fan of social media you cannot realize the results immediately. You are just beginning and is crucial that you be patient.
The platform you use will be determined by the content you intent to share. Instagram is usually for photos and images. Ads will do well on facebook. It also allows people to focus on a greater depth of target audience. You should decide the platform you will use then start creating the right content to share. Advertisements will also do well if they appear on most parts of the website. A lot of website owners is also using this strategy. Picking one of the pages of your website or blog to insert a pop-up can help. It is advisable that you use a page with more detailed about the course. In a WHIMIS page have the advert there to link people to WHIMIS training course. Pop- ups can be created using the various available tools.
Some people have gained traffic from events and conferences. It helps people to hear about your company from real people apart from online. You can print marketing materials and create some links which can be opened. Giveaways or contests can encourage people to visit your website. There is that morale which comes with such processes. There is also the option of content marketing. The content you create ensures that it answers most of the questions asked on the searches. The more people search your content, the more chances you earn for a better ranking.
Just ensure that your posts are very big. In most cases posts that are long are ranked better on Google. You should identify the topics you would like to write about. Many people are using live videos. When doing live videos you can let people join it and this is a technique of drawing traffic. Live videos are available on Instagram and facebook.